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The ‘Silent’ Advantage

Silence has emerged as a potent tool for instigating profound changes in clients' personal and professional lives. A research paper, written by Neil Goodall and published by the International Coach Academy, sheds light on the pivotal role of silence in coaching. By integrating moments of silence into coaching sessions, coaches can facilitate the process of bringing clients' inner answers to the forefront of their conscious minds (Goodall, 2014). This heightened awareness serves as a cornerstone for enabling meaningful changes and personal growth.

Furthermore, a piece published by the American Psychological Association titled, “Silence in Coaching” written by Arthur Turner and edited by Jonathan Passmore suggests “that silence itself is an act of communication.” In the exchange between coach and client, silence conveys subtleties and nuances that verbal language might miss. It creates a space for clients to reflect, process, and articulate their thoughts more effectively (Turner, 2021). 

Some corporations, including industry giant Amazon, have even adopted the practice of "silent starts" in their meetings. This approach involves a brief period of silence at the outset of gatherings, allowing participants to re-center themselves and foster a conducive environment for productive discussions.

Given the positive impact silence can have, this article explores the outcomes that can result from integrating moments of silence into your executive coaching practice. We discuss how silence can enhance clients' self-awareness, elevate communication, and create an environment conducive to growth and personal transformation.

This article was originally published on Arete Coach and has been re-written and approved for placement by Arete Coach on ePraxis. Scroll to continue reading or click here to read the original article.

Outcomes when incorporating silence into your executive coaching practice

  1. Enhanced Reflection: Silence helps break habitual thinking patterns. Executives often operate on autopilot, making decisions based on established beliefs and practices. Silence can disrupt these patterns, prompting them to question and reevaluate their assumptions and habitual responses, leading to more innovative approaches.

  2. Improves Self-Awareness: Beyond basic self-awareness, silence can facilitate a deeper understanding of one's leadership style, including unconscious biases and blind spots. This deeper level of self-awareness is crucial for transformative change, enabling executives to lead more effectively and empathetically.

  3. Enhances Listening Skills: In a deeper sense, silence teaches executives to listen not just to words, but to non-verbal cues and the emotions behind the words. This level of active listening can significantly improve communication and relationships both within and outside the organization.

  4. Facilitates Processing: Silence allows for the integration of cognitive and emotional information. Executives often deal with complex issues that require them to balance logical reasoning with emotional intelligence. Silence provides the space for this integration, leading to more holistic decision-making.

  5. Promotes Emotional Regulation: Silence can be a tool for developing resilience. By regularly experiencing and managing the discomfort that can come with silence, executives can build their capacity to handle stress and uncertainty, which are common in leadership roles.

  6. Encourages Openness: Silence can subtly shift the power dynamics in a coaching relationship, making it more egalitarian. When a coach doesn't rush to fill the silence, it implicitly communicates that the executive's thoughts and experiences are valid and valuable, encouraging a deeper level of honesty and vulnerability.

  7. Stimulates Creativity: In the space of silence, executives can tap into more divergent thinking, exploring ideas and solutions that they might not consider in a more typical, conversation-driven setting.

  8. Builds Trust: The effective use of silence can demonstrate a coach's confidence in the executive's ability to find their own answers. This not only builds trust but also empowers the executive, reinforcing their confidence in their own problem-solving abilities.

  9. Enhances Decision-Making: Silence can help in distinguishing between impulsive reactions and well-considered responses. In the quiet, executives can examine the underlying motivations for their choices, leading to decisions that are more aligned with their values and long-term objectives.

  10. Signals Respect: Respecting an executive's need for silence can be a form of acknowledging their expertise and experience. It shows a recognition that the executive has valuable insights and that their process for arriving at these insights is respected.

The main takeaway

Incorporating silence in a way that achieves these deeper benefits requires a coach who is not only comfortable with silence but also skilled in interpreting its effects and adjusting their approach accordingly. This advanced use of silence can transform coaching sessions from mere conversations into profound experiences that facilitate significant personal and professional growth for executives.


Goodall, Neil. (2014). Research Paper: The Power of Silence. International Coach Academy.

Turner, A. F. (2021). Silence in coaching. In J. Passmore (Ed.), The coaches' handbook: The complete practitioner guide for professional coaches (pp. 132–140). Routledge/Taylor & Francis Group.


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